Advertising In A Restricted Space

The Challenge

A CBD wellness brand faced the toughest challenge in digital advertising: how to grow in a heavily restricted advertising environment. Major platforms like Google and Meta have strict policies limiting CBD advertising, making it nearly impossible to use traditional paid media strategies.

Previous agencies either avoided the complexity entirely or got the brand's accounts suspended for policy violations. The company needed expertise navigating the gray areas—finding compliant growth channels while maximizing every dollar spent in approved channels.

The Solution

Adalane deployed AI agents specifically trained on CBD advertising policies across all major platforms, combined with expert strategists who understood the nuances of compliant messaging:

• Policy Compliance Monitoring: AI agents scanned every ad, landing page, and product description in real-time to flag potential policy violations before launch
• Alternative Channel Strategy: Focused on programmatic advertising, native ads, and emerging platforms with clearer CBD policies
• Educational Content Focus: Shifted messaging from direct product promotion to wellness education, staying within platform guidelines
• Automated A/B Testing: Agents continuously tested messaging variations to find the highest-converting compliant language
• Geo-Targeting Optimization: AI identified and focused on markets with more favorable regulations and higher conversion rates

Adalane's legal and compliance team reviewed all creative and messaging strategies, ensuring the brand stayed compliant while still achieving aggressive growth targets.

The Results

The brand achieved sustainable, compliant growth in one of the most challenging advertising environments. By combining AI-powered compliance monitoring with expert strategic oversight, they scaled to new markets without a single policy violation—something previous agencies couldn't achieve.