Co-op Advertising Without The Hassle

The Challenge

A network of dental practices had access to significant co-op advertising funds from suppliers—but the bureaucratic process was so complex that most locations never claimed the money. Each supplier had different requirements, submission deadlines, and approval processes.

Practice managers didn't have time to navigate the paperwork, track spending by supplier, or ensure compliance with each program's unique guidelines. Millions in available co-op dollars went unclaimed every year while practices paid full price for advertising that could have been 50% reimbursed.

The Solution

Adalane deployed AI agents to handle the entire co-op advertising workflow, from campaign planning to reimbursement submission:

• Automated Compliance Tracking: AI agents monitored all co-op program requirements and ensured every campaign met specific guidelines for each supplier
• Budget Optimization: Agents allocated ad spend strategically to maximize co-op reimbursements while hitting growth targets
• Documentation Management: Automatically generated and submitted all required documentation, invoices, and proof of performance
• Deadline Monitoring: Agents sent alerts for upcoming submission deadlines and tracked reimbursement status
• Multi-Location Coordination: Managed co-op programs across 25 practice locations simultaneously

Adalane's team handled campaign creative and strategy while AI agents ensured every dollar spent was co-op compliant and properly documented for reimbursement.

The Results

The practice network effectively cut their advertising costs by half while simultaneously increasing new patient flow. Practice managers no longer spent hours on paperwork—AI agents handled everything automatically. What was once "too complicated to bother with" became a reliable source of advertising funding.